How a Shop Owner Stopped Guessing and Started Scaling
Client: Independent Retailer (1 store, 500+ SKUs)
Problem 1
No unified view of sales, margins, or customer preferences across 10+ suppliers and POS systems
Problem 2
Pricing was guesswork – craft beer margins varied wildly by brand/season
Problem 3
Staff schedules didn’t match demand peaks, hurting service during rushes
"We were drowning in spreadsheets but starved for insights."
Our Solution
1
Centralized Data Hub
One place for all operational and sales data.
Supplier invoices (cost fluctuations)
Loyalty program data (customer segments)
2
Dynamic Pricing Tools
Auto-flagged beers with shrinking margins (e.g., "Brand X’s costs rose 15% – adjust price or reduce stock").
Suggested optimal markups based on competitor scans.
3
Client segmentation based on owner expertise
Identified customer clusters
Enabled personalized SMS offers
Results in 6 Months
+23%
higher margins on low-performing SKUs after pricing adjustments.
+8%
more repeat sales from segmented promotions.
+12%
labor cost savings by aligning staff to busy periods.